Prenzler Outdoor

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Why Use Outdoor Advertising?

It communicates. And it does in proportions that are larger....than life. Its size alone makes it stand out from the rest of the advertising media. Who can resist a 15 foot face staring at them with a come hither look? Or miss a 12-foot shoe?

But, more importantly...Outdoor delivers an exceptionally high reach of 80 to 90% of a specialized market with very high frequency levels. Size, reach and frequency...three impressive reasons for advertising with Prenzler Outdoor. But there are more...

• Critical Coverage.  Outdoor advertising can stand alone as a primary medium or it can be used as part of a creative media mix. It has become an effective way to reach the total population with an emphasis on upscale 25-to-45 year-olds and two-income families with high levels of disposable income.
• Unmatched Repetition.  Outdoor has a constant presence. Seven days a week, thirty days a month your message is on display. It is seen over and over again. And unlike other media, it can't be turned off, tuned out or thrown away by the consumer.      
• Economical. Outdoor's cost per thousand viewers (and per GRP), is far less than that of television, radio, newspaper, or magazines.      
• High Impact.  When you think of Outdoor, think big. Outdoor's larger-than-life physical proportions can't help but create a dynamic visual impact on your audience.      
• Reaches Specialized Audiences. Outdoor's flexibility allows you to pinpoint your prime marketing areas. You don't have to pay for wasted circulation as you do with newspaper, or for fringe area coverage as you do with radio and television.      
• Strengthens Your Media Mix. Outdoor can enhance your buys in other media. It delivers the young, mobile professional that may slip through the cracks with television. And it can create a strong visual reference for radio.      
• Timely. Outdoor advertising close to retail centers gives your product a distinct advantage. It gives your product "top of mind" awareness among consumers on their way to buy...linking the in-home message with the out-of-home purchase.      
• Launches New Products.  If you're introducing a new product, Outdoor allows you to advertise your product where the consumers are buying. Outdoor covers specific retail outlets such as mass discount chains, grocery and drug stores, giving you the "last word" prior to purchase.      
• Targets Working Women. The difficult-to-reach working woman is exposed to Outdoor more frequently than any other medium! (Source: SMRB, 1997) A 50 GRP showing reaches 88% of working women 17.2 times over a 30-day period!