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Prenzler Outdoor Advertising, LLC |
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Production |
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Simplicity is the fundamental guideline for creating effective out-of-home design. Make outdoor advertising a budget item and plan in advance. Spend most of your time working on the concept and design. Consider these design principles when preparing outdoor advertising: |
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Six Principles of Design |
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1. Product Identification - Does the advertiser’s name or product register quickly? |
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2. Simple Background - Does the background interfere with the basic idea... or help it? |
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3. Legible Type - Use large, legible typefaces. Words are viewed from distances of 400 - 800 feet. |
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4. Short Copy - Use the rule of thumb of no more than 7 words and one picture. The viewer typically doesn’t have more than 7 seconds to see your ad. |
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5. Large Illustrations - A picture can often say more than words. Outdoor’s larger than life physical proportions can’t help but create a dynamic visual impact on your audience. |
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6. Bold Colors - Dare to be bold! Use color to provide impact and contrast in your ad. |
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Effective Color Combinations |
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The 14 color combinations represent the best use of color contrast for readability. The chart evaluates primary and secondary color combinations taking into account hue and value. Example #1 is the most legible color combination whil example #14 is the least legible. |
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Professional Design & Printing |
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