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Billboards Illinois: Why Outdoor Advertising?

Why Use Outdoor Advertising?

Bloomington-Normal's SMSA is over 160,000 and it is the home to State Farm Insurance, Country Financial, Illinois State University, and Illinois Wesleyan University.  Digital advertising in Normal IL communicates, as does digital advertising in Bloomington IL.  And both do so in proportions which are larger than life.  The size of our digital bulletin boards in Central Illinois alone makes them stand out from the rest of the outdoor advertising media in Illinois.

Prenzler Billboards in Central Illinois include:

• Critical Coverage.  Outdoor Advertising in Illinois can stand alone as a primary medium, or it can be used as part of a creative media mix.  It has become an effective way to reach the total population, with an emphasis on upscale 25-to-45 year olds and two-income families with high levels of disposable income.
• Unmatched Repetition.  Outdoor Media in Illinois has a constant presence.  Seven days a week, thirty days a month, your message is on display.  It is seen over and over again, and unlike other media, it can't be turned off, tuned out, or thrown away by the consumer.
• Economical.  Outdoor Media in Central Illinois has a cost per thousand viewers (and per GRP) that is far less than that of television, radio, newspaper, or magazines.
• High Impact.  When you think of Outdoor Advertising, think big.  Outdoor Media's larger-than-life physical proportions can't help but create a dynamic visual impact on your audience.
• Reaches Speciailized Audiences.  Outdoor Media in Central Illinois has a flexibility that allows you to pinpoint your prime marketing areas.  You don't have to pay for wasted circulation as you do with newspaper, or for fringe area coverage as you do with radio and television.
• Strengthens Your Media Mix.  Outdoor Advertising in Illinois can enhance your buys in other media. It delivers the young, mobile  professional that may slip through the cracks with television, and it can create a strong visual reference for radio.
• Timely.  Outdoor Advertising in Central Illinois close to retail centers gives your product a distinct advantage.  It gives your product "top of mind" awareness among consumers on their way to buy, linking the in-home message with the out-of-home purchase.
• Launches New Products.  If you're introducing a new product, Outdoor Advertising in Illinois allows you to advertise your product where the consumers are buying.  Outdoor Media covers specific retail outfits such as mass discount chains, grocery, and drug stores, giving you the "last word" prior to purchase.
• Targets Working Women.  The difficult-to-reach working woman is exposed to Outdoor Advertising in Central Illinois more frequently than any other medium! (Source: SMRB, 1997)  A 50 GRP showing reaches 88% of working women 17.2 times over a 30-day period.

Billboards Illinois by Prenzler Outdoor Advertising