Production
Simplicity is the fundamental guideline for creating effective out-of-home design. Make outdoor advertising a budget item and plan in advance. Spend most of your time working on the concept and design. Consider these design principles when preparing outdoor advertising:
Six Principles of Design
Product Identification
Does the advertiser's name or product register quickly?
Simple Background
Does the background interfere with the basic idea... or help it?
Legible Type
Use large, legible typefaces. Words are viewed from distances of 400-800 feet.
Short Copy
Use the rule of thumb of no more than 7 words and one picture. The viewer typically doesn't have more than 7 seconds to see your ad.
Large Illustrations
A picture can often say more than words. Outdoor's larger than life physical proportions can't help but create a dynamic visual impact on your audience.
Bold Colors
Dare to be bold! Use color to provide impact and contrast in your ad.
Effective Color Combinations
The 14 color combinations represent the best use of color contrast for readability. The chart evaluates primary and secondary color combinations taking into account hue and value. Example #1 is the most legible color combination while example #14 is the least legible.
Professional Design & Printing
Brad Ochiltree Design & Advertising, Inc. has helped many of our clients with their outdoor advertising designs. Contact Brad at 309.825.7405 or ochiltreedesign@excite.com
L & C Imaging, Inc. is based in Bloomington, IL and has been our printer for the over 10 years. Contact Patrick McQuillan at hrogers@lcimaging.com or 309.829.1802.
